FrucorSuntory Partners with Labelmakers Group to deliver the highly successful V Alphabet Campaign

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Following the success of V’s Alphabet campaign in 2015, FrucorSuntory and Labelmakers Group have again partnered to deliver label customisation to the masses utilising Labelmakers’ strong digital footprint across both Australia and New Zealand.

V’s alphabet campaign asked the consumer to search for letters in-store or across multiple retail outlets, to piece together messages that were important to them.

Consumers were asked to share those messages and win prizes using the call-to-action Spell It. Snap It. Share It. Backed by a strong marketing and promotional campaign in-store and on-pack, social media was flooded with consumers sending messages and sharing ideas, which allowed FrucorSuntory to effectively connect directly their brand advocates.

"The company is at the forefront of digital label printing, as reflected in our world-class project delivery and brand partnerships. Labels play a vital role in brand storytelling, acting as the main billboard on-shelf. Brands are increasingly using this medium to promote a “call to action”, which is often about transitioning consumers online and engaging with them on social media platforms to better connect. The V campaign, Spell it. Snap It. Share It. a great example of this approach”.
Jessica Simes, Head of Sales & Marketing

Labelmakers is behind some of the best digital printing executions to date and we continue to work in collaboration with brands like FrucorSuntory to bring creative concepts to life. This is possible thanks to tremendous knowledge, expertise and cross-functional teamwork across the business, all necessary ingredients to support campaigns of this scale.

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