Share a Coke Campaign

Overview

Since its launch in 2012, the Share a Coke campaign has become one of the most successful personalized marketing initiatives in Australia. The campaign replaced Coca-Cola’s iconic logo with 150 of the most common Australian names, creating a unique and engaging experience for consumers. Labelmakers Group played a key role in bringing this campaign to life through its innovative printing technology.

Labelmakers’ Role

Labelmakers Group, a leader in label printing and packaging solutions, leveraged its Wide Web Flexibles Division to execute the digital printing aspect of the campaign. With the challenge of mass customization at an industrial scale, Labelmakers utilized state-of-the-art digital print technology to randomly print millions of personalized labels efficiently and cost-effectively.

Conclusion

Labelmakers Group’s expertise in digital printing and large-scale label production played a crucial role in the ongoing success of the Share a Coke campaign. By providing high-quality, personalized labels efficiently, Labelmakers helped Coca-Cola create a marketing phenomenon that continues to connect with consumers over a decade later.

For more information about Labelmakers Group and our innovative printing solutions, contact us today.