Haleon, a global leader in consumer healthcare, sought to enhance the environmental sustainability of its packaging for the Panadol Rapid Handipack wallet. The existing 10-pack plastic format was not aligned with growing consumer demand for eco-friendly solutions or the company’s sustainability goals. Haleon aimed to transition to a plastic-free alternative while introducing an updated 8-pack format.
The key objectives for the new packaging included:
Labelmakers, a leader in sustainable packaging solutions, partnered with Probiotec and Haleon to design and develop the revised handipack wallet. Taking the brief on board, Labelmakers engineered an innovative solution: a compact wallet format made entirely of solid fibre board.
The new design met all the objectives by:
The revamped Panadol Rapid 8-pack wallet achieved the following:
The collaboration between Haleon, Probiotec and Labelmakers demonstrates how innovative packaging design can drive sustainability without compromising functionality or brand integrity. The success of the Panadol Rapid handipack redesign highlights the importance of adopting eco-friendly solutions in meeting evolving consumer and environmental expectations.
Labelmakers Group, a leader in label printing and packaging solutions, leveraged its Wide Web Flexibles Division to execute the digital printing aspect of the campaign. With the challenge of mass customization at an industrial scale, Labelmakers utilized state-of-the-art digital print technology to randomly print millions of personalized labels…
Read full case studiesAt Labelmakers Group, innovation and sustainability are at the forefront of our mission. Over six months, our team designed and produced a groundbreaking reclosure label that has set new standards in the packaging industry. This award-winning design not only enhances user experience but also supports environmental goals by being completely recyclable.
Read full case studiesLabelmakers Group, a leader in label printing and packaging solutions, leveraged its Wide Web Flexibles Division to execute the digital printing aspect of the campaign. With the challenge of mass customization at an industrial scale, Labelmakers utilized state-of-the-art digital print technology to randomly print millions of personalized labels…
Read full case studiesAt Labelmakers Group, innovation and sustainability are at the forefront of our mission. Over six months, our team designed and produced a groundbreaking reclosure label that has set new standards in the packaging industry. This award-winning design not only enhances user experience but also supports environmental goals by being completely recyclable.
Read full case studiesLabelmakers Group, a leader in label printing and packaging solutions, leveraged its Wide Web Flexibles Division to execute the digital printing aspect of the campaign. With the challenge of mass customization at an industrial scale, Labelmakers utilized state-of-the-art digital print technology to randomly print millions of personalized labels…
Read full case studiesAt Labelmakers Group, innovation and sustainability are at the forefront of our mission. Over six months, our team designed and produced a groundbreaking reclosure label that has set new standards in the packaging industry. This award-winning design not only enhances user experience but also supports environmental goals by being completely recyclable.
Read full case studies
