Don Smallgoods

Case-study_Don

Revolutionising Sustainable Packaging with Labelmakers Group

At Labelmakers Group, innovation and sustainability are at the forefront of our mission. Over six months, our team designed and produced a groundbreaking reclosure label that has set new standards in the packaging industry. This award-winning design not only enhances user experience but also supports environmental goals by being completely recyclable.

An illustration of a bee with the Hive Awards Logo
The Hive Awards Logo

The Challenge

The demand for sustainable and functional packaging is on the rise. Our goal was to create a reclosure label that would:

  • Enhance usability: Allow consumers to peel and reseal packaging multiple times without loss of adhesion.
  • Ensure recyclability: Align with global sustainability initiatives by being fully recyclable.
  • Deliver premium performance: Maintain product freshness and convenience for consumers.
  • Achieving these objectives required significant innovation in materials, adhesives, and design.

The Solution

Labelmakers Group developed an innovative reclosure label featuring:

  1. Advanced Peel-and-Reseal Technology
    • A light blue peel section designed for easy removal due to precise desensitization.
    • Patterned desensitised adhesive on half of the top label, ensuring consistent resealing performance for multiple uses.
  2. Sustainability First
    • The label and packaging are fully recyclable, contributing to a circular economy and reducing environmental impact.
  3. Consumer-Friendly Features
    • Thoughtful design ensures the label is intuitive, offering a seamless experience from the first peel to the final reseal.

Recognition and Awards

The innovative pack has garnered multiple industry awards, celebrated for its functionality and sustainable design. These accolades highlight its role in advancing eco-friendly packaging solutions without compromising performance.

Conclusion

This case study underscores the dedication of Labelmakers Group to create innovative solutions that benefit both consumers and the environment. The success of this reclosure label demonstrates our ability to combine advanced functionality with sustainable practices, setting a benchmark for the packaging industry.

PIDA Australasian Packaging innovation and design Awards 2024 logo. Gold winner for accessible and inclusive packaging
PIDA Australasian Packaging innovation and design Awards 2024 logo. Gold winner for accessible and inclusive packaging

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